Programs·FAB·FAB·150

USPs and one-liners

Foundations · 6 units · 35 minutes · NL

Overview

6 units

Short-form pitch material. One-liners that survive being interrupted, that work as the closing line of a voicemail, and that can be cited back by the buyer two weeks later.

For

Foundations

Consultants who freeze when asked 'why should I work with you and not the other guy.'

Outcome

By the end

Have a set of three USPs you can recite from memory at any moment.

What's inside this program

2 sections, 6 units, 35 minutes total. Practice exercises and scored assessments per unit, plus reference material.

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