Overview
8 units
The discipline of translating what you do into what the buyer gets. This course pairs every FAB to the pain point it answers, for candidates, prospects, and clients.
FAB construction
Foundations · 8 units · 45 minutes · NL/EN
For
Foundations
Anyone whose pitch sounds like a feature list. Every junior consultant.
Outcome
By the end
Construct a FAB on demand, paired to a stated or surfaced pain point.
What's inside this program
2 sections, 8 units, 45 minutes total. Practice exercises and scored assessments per unit, plus reference material.
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